TORONTO, Ont. – June 23, 2015 – AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or “Company”), a leading provider of targeted digital media solutions, enabling advertisers to connect intelligently with their audiences across online display, video, social and mobile campaigns, today announced that the Company has received an order for approximately CAD $500,000 from a major global appliance company to deliver a strategic advertising campaign for a period of three months.
“The everyday purchase of appliances for an average household remains a process that is conducted in store by consumers that are able to research different products prior to purchasing them,” said Tal Hayek, CEO of AcuityAds. “In recent years, the process of researching for goods and services has shifted away from in store to digital. As a result, this leading brand sees the importance to expand their online presence through a strong programmatic advertising platform aimed at capturing a target market that spends more time researching products online rather than in store.”
The retail industry represents one of six core vertical areas of focus for AcuityAds that, combined with third party data source integrations, enables AcuityAds to deliver greater granularity in audience targeting. In addition to retail, AcuityAds’ other core verticals are financial services, automotive, healthcare, politics, and entertainment.
The Company also announces that it has granted an aggregate amount of 26,750 stock options on today’s date to a consultant of the Company in accordance of the provisions of the Company’s Stock Option Plan, subject to approval of the TSXV. Each option entitles the holder to purchase one common share of the Company at an exercise price of $0.75 for a period of five years. The options granted will vest in equal quarterly instalments over the next 12 months.
AcuityAds has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, and Boston, AcuityAds’s customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit www.acuityads.com.
For further information, please contact:
Virtus Advisory Group Inc.
Chief Executive Officer